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2015 marked the ninth straight year that gift cards were the most requested holiday gift item. Are you missing out on those sales opportunities by not having an established gift card and customer loyalty program? With UNDER 100 days until Black Friday, NOW Is the time to start preparing for the upcoming holiday shopping season.
Consider just a few stats:
- Over $100 billion (with a B) is spent annually on gift cards
- 65% of gift card recipients spend an average of 38% MORE than the face value of the card
- Retailers who switch from paper certificates to a custom gift card program typically see a 50-100% increase in sales of prepaid items.
Here are a few targeted tips to help maximize your gift card sales this year:
- Pair your display with creative wrapping, such as a holiday-themed box or envelope
- Add an incentive to increase initial gift card purchase amounts — buy a $50 card and get an extra $10
- Distribute or donate cards throughout the community with small amounts loaded on to them — sprinkle them like fairy dust!
- Partner with a local corporation to offer gift cards as an employee incentive
- Support a local charity with a percentage of gift card sales this season.
Plus, with OMEGA Processing’s gift and loyalty program, you can order professionally designed custom cards and accessories, such as envelopes, display stands, card holders and window clings. And, OMEGA’s gift cards double as customer rewards cards. Register customers into your loyalty program when they redeem the gift card, and keep them coming back to your business.
OMEGA Processing’s easy-to-use gift card and rewards program can help make your holiday selling season brighter. Contact our Customer Service team at 866.888.9724 Ext. 7 for more information on getting your program up and rolling BEFORE the holiday crunch begins.
OMEGA Processing Solutions was honored to again be included in this year’s Business Courier class of Fast 55 honorees. These awards recognize the Greater Cincinnati region’s 55 fastest-growing private companies. OMEGA has made six appearances on the list since 2007.
“OMEGA has appeared on the Fast 55 List for more than half of the years that we have been eligible to do so. This is a testament to our healthy and continued company growth,” says OMEGA Processing Solutions President, Todd McHugh. “We have made significant investments to sustain and improve that growth throughout our 13-year history.”
2016 marks the 12th year that the Business Courier has presented its Fast 55 Awards. To be considered for the list, companies must be based in the Greater Cincinnati region and average at least $1 million in annual revenue over past three years. There are five revenue categories for winners which range from $1 million up to $100 million and over.
Visa presents infographic detailing the state of U.S. EMV migration as of June 30, 2016.
Definition: A PAYMENT SYSTEM encompasses the entire process for accepting card payments in a retail location (including stores/shops and e-commerce storefronts), and may include a payment terminal, electronic cash register, other devices or systems connected to a payment terminal (examples: Wi-Fi for connectivity or PC used for inventory), services with e-commerce components such as payment pages and connections out to a merchant bank.
Acquirer. Merchant Bank. Multi-Factor Authentication. P2PE. PIN. PAN. BIN.
The PCI Security Standards Council has released a glossary of Payment Information and Security Terms. Be honest…. how many did you know?
The PCI Security Standards Council has developed a number of payment protection resources for small businesses. In this guide, they point out questions small business owners should be asking their vendors and service providers. These questions are intended to help merchants understand how the systems and operations of outside vendors affect customer card data.