The Holidays Are Coming..Are You Ready?

September 18, 2018

holiday-shoppingIt may be 80+ degrees outside right now, but trust us, winter is coming. And with the cold weather comes Thanksgiving, Saint Nicholas Day, Hanukkah, Christmas, etc. Stores already have holiday decorations out and we can all agree that Christmas comes earlier and earlier each year.

Are you ready for it? If not, don’t worry there’s still time! One thing you can do today is get enrolled in a gift card program. Gift cards are perennially the most requested holiday gift item. That means getting your gift card program set up and ready to go should be a priority! Still not convinced, check out these statistics:

  • Over $100 billion is spent annually on gift cards
  • A majority of gift card recipients spend an average of 38 percent MORE than the face value of the card. That means a customer coming into your location and using a $25 gift card, will spend, on average, $34.50.
  • Card users are less price sensitive. Consumers are 2.5 times as likely to pay full price for an item when using a gift card.

Wondering how you can best leverage your gift card program to boost your holiday sales? Here are a few tips:

  • Display your cards in top traffic areas, including check out, hostess stands or customer service desks.
  • Include a gift card reminder on sales receipts.
  • Add an incentive to gift card purchases, such as an extra $10 card or a small gift.
  • Host a prize drawing for all shoppers who purchase a gift card.
  • Donate preloaded cards to a local charity, school festival or other community event.
  • Post gift card reminder messages throughout your website.
  • Train and incentivize your staff to sell gift cards, including messaging on name tags, buttons or hats.

There are a lot of gift card programs out there. How does OMEGA’s program stand out in the crowded marketplace? For one thing, our cards double as a customer loyalty/rewards card. You can enroll users into your loyalty program to strengthen ties with the customer.

We also offer professionally designed and customized accessories, such as envelops, card holders, display stands and signage. Our program also comes with a free mobile app, so you never miss the opportunity for a gift card sale or redemption.

Ready to get your planning started for the holiday selling season? Contact OMEGA’s Customer Service department at 866.888.9724 Ext. 7 for an account analysis and program demonstration.


Sales are up 100%!

August 22, 2018

back to school gc

“Sales are up 100%!” For business owners, there isn’t a much better phrase you could hear. Did you know that when retailers switch from paper certificates to a custom gift card program they generally see a 50-100% increase in revenue? Be sure to set up your business for success, today!

School is just beginning, and parents are planning for this year’s classes. Next time you assume gift cards are just something ‘nice to have’, be sure to remind yourself of a few facts:

  • 65% of gift card holders spend an extra 38% beyond the value of the card.
  • The total volume of gift cards is projected to reach $160 billion by the end of this year!
  • Having a gift card that doubles as a customer rewards card is proven to increase customer retention.

While the majority of back-to-school shopping dollars will be spent on clothing, supplies and electronics, merchants of all types can find marketing opportunities to take advantage of the increased spending season. Consider these ideas:

  • Students return to college campuses, armed with gift cards to their favorite restaurants, stores and local activities. Consider a gift card incentive promotion, allowing students to turn their gift cards into loyalty cards and accumulate points to their favorite spots.
  • Teachers and parents alike would like to give and take time to visit salons, health clubs, specialty retailers and others. Consider partnering with PTOs to host fundraising nights. A percentage of sales on that particular day could be donated to a shared local organization.

OMEGA Processing offers a secure, reloadable, customized Gift & Loyalty Programs providing a valuable, low cost method that allows businesses to increase profits, attract new customers and build loyalty from current customers. The gift cards also double as customer rewards cards. Register the customers into the loyalty program when they redeem the card and keep them coming back!

Remember, when you set your business up with gift and loyalty programs, you are not only boosting your bottom line, but you’re strengthening your relationship with that customer and every other customer that comes through the door.

Contact OMEGA’s Customer Service department at 866.888.9724 for an account analysis and program demonstration.


When Should You Start Planning for the Holiday Shopping Season? TODAY

September 13, 2017

The countdown to Black Friday 2018 is on. There’s no need to panic yet, but the best time to start preparing for the upcoming holiday shopping season is NOW.

Gift cards are perennially the most requested holiday gift item. That means getting your gift card program in top shape is definitely a priority. Consider these facts:

  • Over $100 billion is spent annually gift cards
  • A majority of gift card recipients spend an average of 38 percent MORE than the face value of the card. That means a customer coming into your location and using a $25 gift card, will spend, on average, $34.50.
  • Card users are less price sensitive. Consumers are 2.5 times as likely to pay full price for an item when using a gift card.

How can you best leverage your gift card and rewards program to boost your holiday sales? Here are a few tips.

  • Display your cards in top traffic areas, including check out, hostess stands or customer service desks.
  • Include a gift card reminder on sales receipts.
  • Add an incentive to gift card purchases, such as an extra $10 card or a small gift.
  • Host a prize drawing for all shoppers who purchase a gift card.
  • Donate preloaded cards to a local charity, school festival or other community event.
  • Post gift card reminder messages throughout your website.
  • Train and incentivize your staff to sell gift cards, including messaging on name tags, buttons or hats.

There are a lot of gift card programs out there. How does OMEGA’s program stand out in the crowded marketplace? For one thing, OMEGA’s cards also act as a customer loyalty/rewards card. Enroll users in your loyalty program to strengthen ties with the customer.

In addition, we offer professionally designed and customized accessories, such as envelopes, card holders, display stands and signage. And, our program comes with a free mobile app, so you never miss the opportunity for a gift card sale or redemption.

Ready to get your planning started for the holiday selling season? Contact OMEGA’s Customer Service department at 866.888.9724 Ext. 7 for an account analysis and program demonstration.

Holiday shopping cart


Black Friday is Coming!

August 18, 2017

There are less than 100 days until Black Friday and the official start of the holiday shopping season. Are your gift card and customer loyalty programs ready? We can help.

Here are just a few ways that OMEGA Processing’s customized gift card and loyalty program can help your business:

  • Add new — and loyal — customers
  • Extra spend — the average customer spends MORE than the value of the gift card
  • Higher margins — consumers are more likely to pay full price when using a gift card
  • Decreased returns — gift card recipients buy what they want, meaning less returned merchandise for you
  • Improved cash flow
  • Customized rewards program to best fit your business

PLUS, with OMEGA Processing’s gift and loyalty program, you can order professionally designed accessories, such as envelopes, display stands, card holders and window clings. And our program comes with a FREE mobile app. Visit our website or contact us today at 866.888.9724 for more information.

black friday 2017.png


Gift and Loyalty: We Have an App for That

July 19, 2017

MobileApp_background_slider_OMEGAOur gift and loyalty program has gone mobile. You can now perform gift, loyalty and promo transactions, as well as voids, using your mobile device.

The Gift Card and Loyalty Program mobile app is available for FREE for both iOS (iTunes Store) and Android (Google Play) devices. Search OMEGA Processing Gift and Loyalty within the app stores to find the app.

Informational videos are available for both versions of the app. Follow these links to view the videos.

Android: https://youtu.be/Lkm_K74pXyY

iOS: https://youtu.be/hBdLkvioi_E

Want a reference guide for the new app? Email info@omegap.com or call Support at 866.888.9724 Ext. 7.

TRANSACTION TYPES
GIFT
You can view the gift card balance and perform either a Gift Issuance or Gift Redemption.

LOYALTY
You can view the loyalty points balance and perform either a Loyalty Issuance or Loyalty Redemption.

VOID
Transactions can be voided.

PROMO
The Promotional Currency balance can be viewed. You can perform either a Promo Issuance or Promo Redemption.

LOGGING INTO THE APP
1. When logging in, you will see a screen asking for information. The Client ID is 4107 and should already be pre-loaded into your app.

2. The app will next ask for your Location ID, Terminal ID, Employee ID and Password. This information should be available in your mypgoramadmin (MPA).

3. Click “Login” at the bottom of the screen.

After the initial login, you will only need to enter the Terminal and Employee information to enter the app.


Boost Spring Sales with OMEGA’s Gift and Loyalty Programs

February 23, 2017

Spring is finally here — we hope. As we awaken from our winter hibernation, we know one thing to be true — Americans will begin to return to the stores, as spring and summer typically bring a boost in consumer spending. Mother’s Day, Father’s Day, graduations, and warmer weather all lead to an annual jump in retail foot traffic.

bby-springgift2012-design3.png

How can your business turn that increase in customers into an increase in sales? Let OMEGA’s gift and loyalty programs boost both your sales and customer retention levels.

OMEGA’s Gift and Loyalty programs offer a high-margin, low-maintenance method of sales that encourages consumer traffic.

Here are Nine Ways Our Gift Cards and Rewards Program Can Improve Sales and Operations

  1. Attract new customers
  2. Increase profit margin  — on average customers spend 40% more than the value of the card and are 2.5 times more likely to pay full-price for an item!
  3. Improve cash flow —  you keep the cash until the card is redeemed
  4. Allow you to benefit from unredeemed card value — 18% of card value is never redeemed!
  5. Keep what’s yours —  refunds issued as gift cards ensure that the customer spends it in your store
  6. Increase sales and frequency of customer visits
  7. Use only one card – gift and loyalty program information is stored on the same customer card
  8. Track your customer data and discover more targeted marketing opportunities
  9. Easily manage your cards and programs from an online portal

OMEGA Processing’s easy-to-use gift card and rewards program can help boost your bottom line. Get more information  here  or call 866.888.9724 Ext. 7 to speak with one of our customer service representatives.


It’s Never Too Early…..

August 23, 2016

2015 marked the ninth straight year that gift cards were the most requested holiday gift item. Are you missing out on those sales opportunities by not having an established gift card and customer loyalty program? With UNDER 100 days until Black Friday, NOW Is the time to start preparing for the upcoming holiday shopping season.

Consider just a few stats:

  • Over $100 billion (with a B) is spent annually on gift cards
  • 65% of gift card recipients spend an average of 38% MORE than the face value of the card
  • Retailers who switch from paper certificates to a custom gift card program typically see a 50-100% increase in sales of prepaid items.

Here are a few targeted tips to help maximize your gift card sales this year:

  • Pair your display with creative wrapping, such as a holiday-themed box or envelope
  • Add an incentive to increase initial gift card purchase amounts — buy a $50 card and get an extra $10
  • Distribute or donate cards throughout the community with small amounts loaded on to them — sprinkle them like fairy dust!
  • Partner with a local corporation to offer gift cards as an employee incentive
  • Support a local charity with a percentage of gift card sales this season.

Plus, with OMEGA Processing’s gift and loyalty program, you can order professionally designed custom cards and accessories, such as envelopes, display stands, card holders and window clings. And, OMEGA’s gift cards double as customer rewards cards. Register customers into your loyalty program when they redeem the gift card, and keep them coming back to your business.

OMEGA Processing’s easy-to-use gift card and rewards program can help make your holiday selling season brighter. Contact our Customer Service team at 866.888.9724 Ext. 7 for more information on getting your program up and rolling BEFORE the holiday crunch begins.

gift card pile