“Sales are up 100%!” For business owners, there isn’t a much better phrase you could hear. Did you know that when retailers switch from paper certificates to a custom gift card program they generally see a 50-100% increase in revenue? Be sure to set up your business for success, today!
School is just beginning, and parents are planning for this year’s classes. Next time you assume gift cards are just something ‘nice to have’, be sure to remind yourself of a few facts:
- 65% of gift card holders spend an extra 38% beyond the value of the card.
- The total volume of gift cards is projected to reach $160 billion by the end of this year!
- Having a gift card that doubles as a customer rewards card is proven to increase customer retention.
While the majority of back-to-school shopping dollars will be spent on clothing, supplies and electronics, merchants of all types can find marketing opportunities to take advantage of the increased spending season. Consider these ideas:
- Students return to college campuses, armed with gift cards to their favorite restaurants, stores and local activities. Consider a gift card incentive promotion, allowing students to turn their gift cards into loyalty cards and accumulate points to their favorite spots.
- Teachers and parents alike would like to give and take time to visit salons, health clubs, specialty retailers and others. Consider partnering with PTOs to host fundraising nights. A percentage of sales on that particular day could be donated to a shared local organization.
OMEGA Processing offers a secure, reloadable, customized Gift & Loyalty Programs providing a valuable, low cost method that allows businesses to increase profits, attract new customers and build loyalty from current customers. The gift cards also double as customer rewards cards. Register the customers into the loyalty program when they redeem the card and keep them coming back!
Remember, when you set your business up with gift and loyalty programs, you are not only boosting your bottom line, but you’re strengthening your relationship with that customer and every other customer that comes through the door.
Contact OMEGA’s Customer Service department at 866.888.9724 for an account analysis and program demonstration.