The Holidays Are Coming..Are You Ready?

September 18, 2018

holiday-shoppingIt may be 80+ degrees outside right now, but trust us, winter is coming. And with the cold weather comes Thanksgiving, Saint Nicholas Day, Hanukkah, Christmas, etc. Stores already have holiday decorations out and we can all agree that Christmas comes earlier and earlier each year.

Are you ready for it? If not, don’t worry there’s still time! One thing you can do today is get enrolled in a gift card program. Gift cards are perennially the most requested holiday gift item. That means getting your gift card program set up and ready to go should be a priority! Still not convinced, check out these statistics:

  • Over $100 billion is spent annually on gift cards
  • A majority of gift card recipients spend an average of 38 percent MORE than the face value of the card. That means a customer coming into your location and using a $25 gift card, will spend, on average, $34.50.
  • Card users are less price sensitive. Consumers are 2.5 times as likely to pay full price for an item when using a gift card.

Wondering how you can best leverage your gift card program to boost your holiday sales? Here are a few tips:

  • Display your cards in top traffic areas, including check out, hostess stands or customer service desks.
  • Include a gift card reminder on sales receipts.
  • Add an incentive to gift card purchases, such as an extra $10 card or a small gift.
  • Host a prize drawing for all shoppers who purchase a gift card.
  • Donate preloaded cards to a local charity, school festival or other community event.
  • Post gift card reminder messages throughout your website.
  • Train and incentivize your staff to sell gift cards, including messaging on name tags, buttons or hats.

There are a lot of gift card programs out there. How does OMEGA’s program stand out in the crowded marketplace? For one thing, our cards double as a customer loyalty/rewards card. You can enroll users into your loyalty program to strengthen ties with the customer.

We also offer professionally designed and customized accessories, such as envelops, card holders, display stands and signage. Our program also comes with a free mobile app, so you never miss the opportunity for a gift card sale or redemption.

Ready to get your planning started for the holiday selling season? Contact OMEGA’s Customer Service department at 866.888.9724 Ext. 7 for an account analysis and program demonstration.


Black Friday is Coming!

August 18, 2017

There are less than 100 days until Black Friday and the official start of the holiday shopping season. Are your gift card and customer loyalty programs ready? We can help.

Here are just a few ways that OMEGA Processing’s customized gift card and loyalty program can help your business:

  • Add new — and loyal — customers
  • Extra spend — the average customer spends MORE than the value of the gift card
  • Higher margins — consumers are more likely to pay full price when using a gift card
  • Decreased returns — gift card recipients buy what they want, meaning less returned merchandise for you
  • Improved cash flow
  • Customized rewards program to best fit your business

PLUS, with OMEGA Processing’s gift and loyalty program, you can order professionally designed accessories, such as envelopes, display stands, card holders and window clings. And our program comes with a FREE mobile app. Visit our website or contact us today at 866.888.9724 for more information.

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Boost Spring Sales with OMEGA’s Gift and Loyalty Programs

February 23, 2017

Spring is finally here — we hope. As we awaken from our winter hibernation, we know one thing to be true — Americans will begin to return to the stores, as spring and summer typically bring a boost in consumer spending. Mother’s Day, Father’s Day, graduations, and warmer weather all lead to an annual jump in retail foot traffic.

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How can your business turn that increase in customers into an increase in sales? Let OMEGA’s gift and loyalty programs boost both your sales and customer retention levels.

OMEGA’s Gift and Loyalty programs offer a high-margin, low-maintenance method of sales that encourages consumer traffic.

Here are Nine Ways Our Gift Cards and Rewards Program Can Improve Sales and Operations

  1. Attract new customers
  2. Increase profit margin  — on average customers spend 40% more than the value of the card and are 2.5 times more likely to pay full-price for an item!
  3. Improve cash flow —  you keep the cash until the card is redeemed
  4. Allow you to benefit from unredeemed card value — 18% of card value is never redeemed!
  5. Keep what’s yours —  refunds issued as gift cards ensure that the customer spends it in your store
  6. Increase sales and frequency of customer visits
  7. Use only one card – gift and loyalty program information is stored on the same customer card
  8. Track your customer data and discover more targeted marketing opportunities
  9. Easily manage your cards and programs from an online portal

OMEGA Processing’s easy-to-use gift card and rewards program can help boost your bottom line. Get more information  here  or call 866.888.9724 Ext. 7 to speak with one of our customer service representatives.


Increase Sales and Revenue with a Gift Card and Customer Loyalty Program from OMEGA Processing Solutions

March 22, 2016

When it comes to adding a gift card and loyalty program for your business, there’s no time better than the present. With the warmer weather and upcoming “Moms, Dads and Grads” days, a gift card and rewards program can maximize the full benefits of your increased customer traffic.

When compared to paper certificates, gift cards are more secure and convenient, and they reinforce your business’s brand identity. In fact, retailers who switch from paper certificates to a custom gift card program typically see a 50-100% increase in sales of prepaid items.

Still not convinced? Here are some more compelling reasons to put a customized OMEGA Processing Solutions gift card program in place for your business:

  • Add new — and loyal — customers
  • Extra spend — the average customer spends MORE than the value of the gift card
  • Higher margins — consumers are more likely to pay for price when using a gift card
  • Decreased returns — gift card recipients buy what they want, meaning less returned merchandise for you
  • Improved cash flowgift card pile

Interested? Get more information on our gift card programs at website or call 866.888.9724 Ext. 7 to speak with one of our customer service representatives.