Boost Spring Sales with OMEGA’s Gift and Loyalty Programs

February 23, 2017

As we prepare for the seasons to begin to change and awaken from our winter hibernation, we know one thing to be true– Americans will begin to return to the stores, as spring and summer typically bring a boost in consumer spending. Mother’s Day, Father’s Day, Graduations, and warmer weather all lead to an annual jump in retail foot traffic.


How can your business turn that increase in customers into an increase in sales? Let OMEGA’s gift and loyalty programs boost both your sales and customer retention levels.

OMEGA’s Gift and Loyalty programs offer a high-margin, low-maintenance method of sales that encourages consumer traffic.

Here are Nine Ways Our Gift Cards and Rewards Program Can Improve Sales and Operations

  1. Attract new customers
  2. Increase profit margin  — on average customers spend 40% more than the value of the card and are 2.5 times more likely to pay full-price for an item!
  3. Improve cash flow —  you keep the cash until the card is redeemed
  4. Allow you to benefit from unredeemed card value — 18% of card value is never redeemed!
  5. Keep what’s yours —  refunds issued as gift cards ensure that the customer spends it in your store
  6. Increase sales and frequency of customer visits
  7. Use only one card – gift and loyalty program information is stored on the same customer card
  8. Track your customer data and discover more targeted marketing opportunities
  9. Easily manage your cards and programs from an online portal

OMEGA Processing’s easy-to-use gift card and rewards program can help boost your bottom line. Get more information  here  or call 866.888.9724 Ext. 7 to speak with one of our customer service representatives.

Spring Selling Season…. It’s Almost Here!

March 26, 2015

It might not be THE holiday selling season, but the spring selling season of Easter, Mother’s Day and Father’s Day can account for a large chunk of retailers’ revenues. Consider these 2014 statistics:

  • $17.2 billion spent on Easter
  • $20.7 billion on Mother’s Day
  • $4.7 billion estimated for graduations
  • $13.3 billion for Father’s Day

AND, a large amount of gifts bought for these holidays are gift cards.

NOW’s the time to market your gift card products to your existing and POTENTIAL customers. Is your gift card program ready to take advantage of these opportunities?

Let OMEGA Processing Solutions design a custom gift card and customer loyalty program for your business. Go to to learn more about our programs or call 866.888.9724 Ext. 7 for more information.