Black Friday is Coming!

August 18, 2017

There are less than 100 days until Black Friday and the official start of the holiday shopping season. Are your gift card and customer loyalty programs ready? We can help.

Here are just a few ways that OMEGA Processing’s customized gift card and loyalty program can help your business:

  • Add new — and loyal — customers
  • Extra spend — the average customer spends MORE than the value of the gift card
  • Higher margins — consumers are more likely to pay full price when using a gift card
  • Decreased returns — gift card recipients buy what they want, meaning less returned merchandise for you
  • Improved cash flow
  • Customized rewards program to best fit your business

PLUS, with OMEGA Processing’s gift and loyalty program, you can order professionally designed accessories, such as envelopes, display stands, card holders and window clings. And our program comes with a FREE mobile app. Visit our website or contact us today at 866.888.9724 for more information.

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Gift and Loyalty: We Have an App for That

July 19, 2017

MobileApp_background_slider_OMEGAOur gift and loyalty program has gone mobile. You can now perform gift, loyalty and promo transactions, as well as voids, using your mobile device.

The Gift Card and Loyalty Program mobile app is available for FREE for both iOS (iTunes Store) and Android (Google Play) devices. Search OMEGA Processing Gift and Loyalty within the app stores to find the app.

Informational videos are available for both versions of the app. Follow these links to view the videos.

Android: https://youtu.be/Lkm_K74pXyY

iOS: https://youtu.be/hBdLkvioi_E

Want a reference guide for the new app? Email info@omegap.com or call Support at 866.888.9724 Ext. 7.

TRANSACTION TYPES
GIFT
You can view the gift card balance and perform either a Gift Issuance or Gift Redemption.

LOYALTY
You can view the loyalty points balance and perform either a Loyalty Issuance or Loyalty Redemption.

VOID
Transactions can be voided.

PROMO
The Promotional Currency balance can be viewed. You can perform either a Promo Issuance or Promo Redemption.

LOGGING INTO THE APP
1. When logging in, you will see a screen asking for information. The Client ID is 4107 and should already be pre-loaded into your app.

2. The app will next ask for your Location ID, Terminal ID, Employee ID and Password. This information should be available in your mypgoramadmin (MPA).

3. Click “Login” at the bottom of the screen.

After the initial login, you will only need to enter the Terminal and Employee information to enter the app.


Boost Spring Sales with OMEGA’s Gift and Loyalty Programs

February 23, 2017

As we prepare for the seasons to begin to change and awaken from our winter hibernation, we know one thing to be true– Americans will begin to return to the stores, as spring and summer typically bring a boost in consumer spending. Mother’s Day, Father’s Day, Graduations, and warmer weather all lead to an annual jump in retail foot traffic.

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How can your business turn that increase in customers into an increase in sales? Let OMEGA’s gift and loyalty programs boost both your sales and customer retention levels.

OMEGA’s Gift and Loyalty programs offer a high-margin, low-maintenance method of sales that encourages consumer traffic.

Gift Cards

  • Attract new customers
  • Increase profit margin  — on average customers spend 40% more than the value of the card and are 2.5 times more likely to pay full-price for an item!
  • Improve cash flow —  you keep the cash until the card is redeemed
  • Allow you to benefit from unredeemed card value — 18% of card value is never redeemed!
  • Keep what’s yours —  refunds issued as gift cards ensure that the customer spends it in your store

Add a Customer Loyalty Program

  • Increase sales and frequency of customer visits
  • Use only one card – gift and loyalty program information is stored on the same customer card
  • Track your customer data and discover more targeted marketing opportunities
  • Easily manage your cards and programs from an online portal

OMEGA Processing’s easy-to-use gift card and rewards program can help boost your bottom line. Get more information  here  or call 866.888.9724 Ext. 7 to speak with one of our customer service representatives.


It’s Never Too Early…..

August 23, 2016

2015 marked the ninth straight year that gift cards were the most requested holiday gift item. Are you missing out on those sales opportunities by not having an established gift card and customer loyalty program? With UNDER 100 days until Black Friday, NOW Is the time to start preparing for the upcoming holiday shopping season.

Consider just a few stats:

  • Over $100 billion (with a B) is spent annually on gift cards
  • 65% of gift card recipients spend an average of 38% MORE than the face value of the card
  • Retailers who switch from paper certificates to a custom gift card program typically see a 50-100% increase in sales of prepaid items.

Here are a few targeted tips to help maximize your gift card sales this year:

  • Pair your display with creative wrapping, such as a holiday-themed box or envelope
  • Add an incentive to increase initial gift card purchase amounts — buy a $50 card and get an extra $10
  • Distribute or donate cards throughout the community with small amounts loaded on to them — sprinkle them like fairy dust!
  • Partner with a local corporation to offer gift cards as an employee incentive
  • Support a local charity with a percentage of gift card sales this season.

Plus, with OMEGA Processing’s gift and loyalty program, you can order professionally designed custom cards and accessories, such as envelopes, display stands, card holders and window clings. And, OMEGA’s gift cards double as customer rewards cards. Register customers into your loyalty program when they redeem the gift card, and keep them coming back to your business.

OMEGA Processing’s easy-to-use gift card and rewards program can help make your holiday selling season brighter. Contact our Customer Service team at 866.888.9724 Ext. 7 for more information on getting your program up and rolling BEFORE the holiday crunch begins.

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Increase Sales and Revenue with a Gift Card and Customer Loyalty Program from OMEGA Processing Solutions

March 22, 2016

When it comes to adding a gift card and loyalty program for your business, there’s no time better than the present. With the warmer weather and upcoming “Moms, Dads and Grads” days, a gift card and rewards program can maximize the full benefits of your increased customer traffic.

When compared to paper certificates, gift cards are more secure and convenient, and they reinforce your business’s brand identity. In fact, retailers who switch from paper certificates to a custom gift card program typically see a 50-100% increase in sales of prepaid items.

Still not convinced? Here are some more compelling reasons to put a customized OMEGA Processing Solutions gift card program in place for your business:

  • Add new — and loyal — customers
  • Extra spend — the average customer spends MORE than the value of the gift card
  • Higher margins — consumers are more likely to pay for price when using a gift card
  • Decreased returns — gift card recipients buy what they want, meaning less returned merchandise for you
  • Improved cash flowgift card pile

Interested? Get more information on our gift card programs at website or call 866.888.9724 Ext. 7 to speak with one of our customer service representatives.

 


Be Prepared for the Last-Minute Dads and Grads Rush

June 12, 2015

Father’s Day might be just over a week away, but it’s not too late to promote your gift cards as the perfect present for Dad. Here are some tips for helping your gift cards fly off the shelf.

  • Have your cards “seen and be seen.” Get creative and design an eye-catching design as you walk in your location or at the point of sale.
  • Run a Father’s Day special. Offer an extra amount or gift card, when you purchase a card of a certain value. Or, run a promotion items so that the customer will receive a bonus card with a purchase.
  • Support a local charity by making a donation with every gift card purchase.
  • Use the power of social media — offer gift cards for the 100th, 500th or 1000th “like” or “follower.”
  • Offer original and creative wrapping solutions for your gift cards. By making it easy and creative, you’ll entice customers to purchase.

Want to learn more about gift card solutions from OMEGA Processing? Click on the link below or call our customer support center at 866.888.9724 ext. 7.

https://www.omegap.com/services/loyalty-programs.php

Ready. Set. Gift!

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Spring Selling Season…. It’s Almost Here!

March 26, 2015

It might not be THE holiday selling season, but the spring selling season of Easter, Mother’s Day and Father’s Day can account for a large chunk of retailers’ revenues. Consider these 2014 statistics:

  • $17.2 billion spent on Easter
  • $20.7 billion on Mother’s Day
  • $4.7 billion estimated for graduations
  • $13.3 billion for Father’s Day

AND, a large amount of gifts bought for these holidays are gift cards.

NOW’s the time to market your gift card products to your existing and POTENTIAL customers. Is your gift card program ready to take advantage of these opportunities?

Let OMEGA Processing Solutions design a custom gift card and customer loyalty program for your business. Go to http://www.omegap.com/services/loyalty-programs.php to learn more about our programs or call 866.888.9724 Ext. 7 for more information.

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